Well, it’s official. After a naming contest that received a lot of great suggestions from many of you, I have finally arrived at my new business identity. Thanks again to everyone! I know I promised to put your suggestions up for a vote, but once they were all in, I did my homework this time around and found that most of them unfortunately were variations on domain names already taken or too similar to other businesses. In the end, it was nearly impossible to find a truly unique name, and the one I chose is in fact just two consonants longer than another that already exists…but after evaluating everything and researching websites and names, the one I chose came from Finny, advertising genius and my personal marketing guru, and it is:
If the logo looks a little amateurish, well, that’d be because I designed it myself. I was considering hiring a professional graphic designer but I got worried that I might not like it and end up spending a ton of money, so I just went ahead and winged it. I figure, I’m my own boss now and why shouldn’t the logo reflect me and my personality, even if it isn’t perfect?
Today I had a lovely chat with a couple staying in one of the apartments. They found me through Slow Trav, which I have found to be an excellent resource for travelers. No matter what the question, it seems you’re pretty much guaranteed a response from the extensive network of members who have logged countless miles in many countries. I explained to my guests how I am trying to build my business through word-of-mouth and grassroots marketing so that I can build a nice client base of like-minded people. They were kind enough to suggest some resources, one I knew about (Craig’s List) and one I didn’t (VRBO). I have decided not to work with rental agencies because as I explained to them, for me the important thing is not quantity and having a revolving door of guests packed in as tightly as possible, but rather quality and sharing my apartments with guests who will appreciate, enjoy, and care for the apartments as much as I do.
Unfortunately at this early stage in my new business adventure, I feel like I have a great product that hardly anyone knows about (yet). I realize that nowadays most people do all their travel research and booking online. Do you have any ideas for how I might get the word out about my apartments? I would love to hear your suggestions for helping me build my business!